#branding
Fluffy Friends Run!
BadBad!
The Story
Step into the whimsical world of Fluffy Friends with our inspired concept spot. Immerse yourself in the charm of these lovable characters as we bring their playful mischief to life. Watch as the mischievous Fluffy Bad Bad stirs up trouble, picking on the little guy, and witness the hilarious cascade of events that unfold. Our hero faces a series of challenges as things go from bad to worse, creating an entertaining and unforgettable journey. Experience the magic of storytelling through the lens of Fluffy Friends on our video production platform, where every frame is a delightful adventure waiting to captivate your audience.
So Many Trees, Can’t Hug’em All
Starting with a basic black and white concept, I realized its limitations in depth and mood. To overcome this, I crafted a visually rich scene in After Effects, employing focused camera techniques for a 3D layered effect. Our theme comes to life in a cute yet dark forest, abundant with textures and mischievous characters.
Dealing with numerous trees, I navigated the challenge by blending simple and complex shapes. Iconic, leafless trees formed the background, providing space, while the detailed Birch tree took center stage in the foreground, creating a captivating forest of simplicity and intricacy.
CREDITS:
Illustrator & Creator of Fluffy Bad Bad Toys: Jordan Polonsky | designand.me
’Fluffy Bad Bad, Fluffy Yuk Yuk, Sky Monkey, Tree-Eater by Jordan Polonsky’
Creative Direction: Oscar Alatorre
Art Direction: Oscar Alatorre
Animation: Oscar Alatorre
Music: Mike Snow-Animal