#motionbranding
Motorola Power Ups
Hello Moto
Motorola's Power up animations have consistently been instrumental in defining the company's brand identity, particularly in the realm of mobile devices. The latest addition to this legacy is no exception. The animation unfolds as a sleek and elegant introduction, symbolizing the unification of people worldwide through seamless communication. The culmination features a vibrant color splash, accompanied by Motorola's iconic tagline, 'HELLOMOTO.' This dynamic visual narrative is meticulously crafted to leave a lasting impression and will be prominently showcased across all devices, with special emphasis on their flagship, the RAZR 2
Crafted Elegance: Unveiling the Extraordinary
The art direction of that year, aptly named ONYX, served as the guiding aesthetic for the overall design trajectory. Characterized by its sleekness, elegance, and a play of reflective micro-textures, ONYX encapsulated a design ethos that spoke volumes. As the power-up sequence unfolded, beams of light emerged from the shadows of the logo, gracefully expanding into a spectrum of colors, ultimately revealing the company's tagline. This captivating visual journey symbolized the unity of the community through seamless communication.
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CREDITS:
Client: Motorola
Lead Motion Designer: Oscar Alatorre
Art Direction: Oscar Alatorre